Hello and Welcome

With more than 20 years in regulatory compliance, quality assurance and operations, Andrea Russell brings hands-on expertise to getting products to market.

Through UpStarts, we help emerging and established businesses understand their regulatory requirements, prepare the right documentation and build systems that work.

Our work spans food and beverage, cosmetics, natural health products and medical devices, with support tailored to your products, markets and goals.

  • Regulatory decisions affect your suppliers, packaging, operations and launch plans. We connect those details, identify gaps and help you work through what needs to happen next.

    From Canadian food imports to Canada–US label reviews, our focus is practical guidance your team can use.

  • We start with a conversation about your products, intended markets and priorities. Then we review the available information and agree the scope, deliverables and responsibilities.

    You get clear direction on the work in scope, the information still needed and the next steps for your team.

  • Explore all services.

Free Consultation

“Andrea Russell has been instrumental in helping me start up my business five years ago, and she continues to be an invaluable asset to my company. Her expertise in regulatory matters has been crucial in navigating the complexities of the industry, and her support in developing new SKUs and auditing processes has been top-notch.

What sets Andrea apart is her professionalism and dedication to her work. She is always on top of things and consistently goes above and beyond to ensure that everything runs smoothly. Whenever I have a question or concern, Andrea is quick to respond and provide me with the guidance I need. I have complete trust in her abilities and know that I can always rely on her to deliver results.

Overall, I cannot recommend Andrea Russell highly enough. She is a true professional who is passionate about her work and always strives for excellence. I am grateful to have her on my team and look forward to continued success with her by my side.”

-Lubaina Rakla, Founder & CEO, Liva Foods